Business Update

Posts Tagged ‘SelfPromoting’

It seems silly to spend money to promote a promotion. What if it were possible for the promotion to promote itself?Let’s pretend a major snack food manufacturer wants to spend a million dollars promoting itself. The first thing most marketers do is figure out a “promotion” then figure out how to spend the money on radio, tv, print, internet, in-store signs and displays promotional products to promote it. This is how we generally promote a promotion.

It takes tons of planning, coordination and meetings. A good portion of your ,000,000 will go to art directors, copywriters, designers and production crews just to produce your ads, collateral material and signage. Then, another big portion of your budget will get eaten up buying space for your radio, tv and print ads and 15% of that money goes to paying the media buyer.

Now consider for a moment, how much promotional power you could harness, if you put that ,000,000 to work directly from you to the consumer. Instead of spending million to promote the promotion, you simply put that money directly to work.

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